As a Sanity development agency that has built dozens of B2B marketing sites on the platform, we recommend Sanity because of its unmatched flexibility in content modeling, real-time collaboration, and developer experience. Unlike template-based CMS platforms that force your content into predefined page structures, Sanity lets us build a custom content model that exactly matches your marketing team's workflow and vocabulary. The Sanity Studio is fully customizable — we design the editing experience to show only the controls and options relevant to each content type, making it intuitive for non-technical editors. Sanity's GROQ query language allows us to fetch exactly the data we need for each page component, avoiding the over-fetching that slows down other headless CMS setups. Real-time collaborative editing means multiple team members can work on the same document simultaneously. The structured content approach also means your content is truly portable and can power not just your website but also emails, apps, and other channels.

Each headless CMS has strengths, and the right choice depends on your specific requirements. Contentful offers a polished editorial experience and strong enterprise features but gives you less control over the content model and studio customization. Strapi provides an open-source self-hosted option with full control but requires more engineering effort to maintain and customize. Sanity occupies a unique position — it provides a hosted backend with the customization depth of a self-hosted solution. The Sanity Studio is a React application that we can extend with custom components, workflows, and integrations. GROQ gives us query capabilities that are more expressive than typical REST or GraphQL APIs from other platforms. Sanity's real-time collaboration and version history are more mature than most competitors. For B2B companies that need a CMS their marketing team can genuinely use independently while supporting complex content architectures, Sanity consistently wins.

We design the Sanity Studio experience specifically for your marketing team's skill level and content workflows. This starts with organizing the studio dashboard to surface the content types editors use most — pages, blog posts, landing pages — with clear labels and descriptions instead of technical terminology. We use structured content models with constrained field types so editors make choices from pre-approved options rather than free-form inputs. For page building, we configure section types as drag-and-drop components that editors can assemble in any order, with each section having intuitive controls for content, layout, and theme. Live preview lets editors see exactly how their changes will appear on the real website as they type. We add field-level help text, validation rules that prevent common mistakes, and sensible defaults that make creating content fast. We also provide a training session and lightweight documentation tailored to your specific studio setup.

Sanity supports internationalization through two approaches depending on your requirements. For field-level translation, we can configure individual text fields to accept content in multiple languages, which works well when you need translated versions of the same page with identical structure. For document-level translation, we create separate documents for each language version and link them together, which provides more flexibility when different markets need different content structures or page layouts. Sanity's ecosystem includes integration plugins for professional translation services like Smartling and Transifex that create translation workflows directly within the studio. Our Next.js frontend implements locale-based routing with automatic language detection and switching. We also configure your sitemap and hreflang tags automatically so search engines understand the relationship between language versions and serve the correct page for each market.

Content preview in our Sanity and Next.js setup gives editors a real-time view of how their unpublished changes will appear on the live website. When an editor enters draft mode in the Sanity Studio, our Next.js frontend switches from serving statically generated pages to server-rendering pages with draft content, including visual editing overlays that let editors click on any element to jump directly to its corresponding field in the studio. This means editors never have to guess how their content will look — they see the actual rendered page with their changes, including responsive layouts at different screen sizes if they resize their browser. We also support side-by-side preview where the Sanity Studio and the website preview appear next to each other. This preview infrastructure uses a secure token-based authentication system so draft content is never exposed to public visitors or search engine crawlers.